Discover the Business Value of Meetings

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Develop your strategy to research and discover the real value of business meetings with the Business Value of Meetings (BVOM)… Creating meaningful ways to measure BVOM is an important aspect of how meetings are measured and evaluated. 

These are some proven sources for BVOM measurement:
• Review internal data such as sales reports and customer retention numbers
• Measure outside sources such as attendance levels and market trends
• Conduct surveys that measure content recall, satisfaction and relevance
• Monitor social media that shows engagement and immediate reactions
• Create focus groups that reveal key motivators, preferences and expectations
• Conduct interviews with non-delegates that establish control group statistics to obtain rich, qualitative information

Learn more about BVOM from MPI online:http://www.mpiweb.org/_secure/Research_BVOM.pdf
#AMHSolutions #BVOM


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